Wake N Skate Wakeboard Pro Shop opened in 2002 by Gary Ellis at Bridgewater Plaza on Smith Mountain Lake, Virginia. Wake N Skate was one of four businesses Ellis owned at the time. Ellis was a former Coke executive and moved to Smith Mountain Lake to get away from the hustle and bustle of Atlanta. In a few short years Wake N Skate produced a men's junior national champion Brian Reeder, one of the largest semi-pro wakeboard teams, a promenint east coast wake tournament and a profitable wakeboard business built on CWB and Liquid Force Wakeboards. Wake N Skate created more than a shop at Smith Mountain Lake but a scene and way of life.

For five of those years Ellis relied on his friend and ad agency owner Micah Gaudio to help with the promotions of the shop. Many times throughout those years Gaudio offered his services for free for the simple love of the sport. In January of 2008 Gaudio purchased the shop and made his intentions clear to be a dominant player in the online wakeboard industry.

Gaudio brought back long time shop employee Eric Gerner and named him General Manager of Wake N Skate. The new web site launched May 15th, 2008.